Group of multi-ethnical people celebrating their new start-up business.

Are you delivering customer service excellence?

The relationship between business and customer is the true foundation of any 3PLs success.

“By developing close relationships with clients and reacting to changes in the market, 3PL firms are giving customers the vision and capability to grow now and in the future” Nigel Wright

Excellent customer service and the ability to pro-actively meet the challenges of the ever changing supply chain give 3PLs a distinctive edge in this highly competitive market.

As we all begin to review 2016 and plan for 2017 it’s a great time to take a look at your customer service.

In my opinion, excellent customer service stems from outstanding performance in four key areas of your business, information technology, delivery solutions, your people and cost.

Information Technology

State of the art WMS allow you to provide customers with transparent, accurate real time data on inventory, stock movement and costs. This touch of a button technology impresses customers providing the ability to solve queries and get answers quickly.

As supply chains become increasingly demanding and customers require pallet, layer, case and single picks WMS provide sophisticated systems that allow you to provide full service solutions.

Cutting edge WMS provide paperless, error proofed processes. This not only looks impressive and reassuring to a customer but also improves overall accuracy and efficiency that becomes visible in excellent KPI’s.

It is not enough to just install a WMS. Frequent changes to the supply chain mean to be progressive you need to be constantly working to improve and expand the capacity of your system.

Delivery Solutions

As B2C services continue to expand with the growth of the e-commerce culture, you need to find creative, cost effective solutions to offer your customers.

Traditional lead-times of 3-5 days are simply not good enough anymore. You need to have reliable next day, same day and even 2 hour delivery solutions. On top of that the end user is demanding full track and trace, flexible delivery slots, parcel shop and click and collect.

To provide the best service you need to be working on solutions to all of these challenges.

People

Your greatest asset is your workforce. The key to providing the highest level of customer service is excellent staff, who enjoy their job, understand their value, are unafraid to suggest new ideas and improvements and who communicate enthusiastically and professionally with staff and customers alike.

A strong leadership team and a multi skilled workforce are essential.

Attracting and retaining the best quality people should be a key component in your business plan. Good salaries, clear training and development plans, comfortable facilities, clear communication, multi-level involvement in decisions, investment and fun should all play a part in your core values.

Cost

Cost remains and always will be a key component in any customer service solution. However customers now place a much higher value on exceptional service and niche solutions. Costs should be flexible and transparent and clearly communicated and documented.

Customer service excellence is the driver of growth for both your customer and for your business. Achieving the highest standards possible should be a major priority for you in 2017.

Huge distribution warehouse with boxes on high shelves

What is a 3PL?

3PL is the abbreviated version of Third Party Logistics and originally started out as a military term.

Now 3PL refers to companies who offer a comprehensive and wide range of outsourced services for pretty much all aspects of your supply chain.

When I started my career in logistics 3PLs simply looked after your products and ensured that they got to all the right places at the right time.

Competition, advances in technology, increasingly intricate and demanding supply chain requirements, the e-commerce boom and global growth have seen the range of services offered by 3PLs increase dramatically.

3PLs are now strategic partners who add serious expertise and logistics proficiency to your business.

You can expect your 3PL to define your logistics, take bold steps to improve your supply chain, manage costs and generate ideas for improvement.

Partnering with the right 3PL is a key component in your company’s success.

Let’s take a look in more detail at the services 3PLs provide.

Warehousing

  • Basic functions of store, pick, pack and ship
  • E-commerce order fulfillment
  • Returns processing
  • Gift design and packing
  • Product customisation and rework
  • Sourcing packaging

Transportation

  • Pallet deliveries
  • Parcel delivers
  • Container shipments
  • Reverse logistics
  • Import
  • Export

Information Technology

  • EDI order receipt and processing
  • Web and cloud based order communication
  • Advanced warehouse management systems with real time RF control
  • Extensive reporting capabilities
  • Access to live stock data

Customer Service

  • Designated telephone number for your customers
  • Trained customer service agents available to support your brand
  • Supply chain consultancy

What are the benefits of working with a 3PL?

You can expect a move to a 3PL to result in a reduction of current costs. 3PLs have a scale advantage that means they can access much better rates than you as an individual company.

The same economies of scale will mean that 3PLs will manage and reduce future costs.

The expertise and know-how of 3PLs will improve customer satisfaction. Their knowledge of supply chains result in on time deliveries presented in line with retailer requirements. Their infrastructure and network allows them to respond quickly and resolve problems fast.

If your growth plans involve exporting then choosing a 3PL with global expertise can provide your company with the tools to achieve your goal.

3PLs can save you a whole lot of hassle and risk associated with running your own logistics. You can avoid additional salaries, the administration of holiday pay and stake holder pensions, work place risk assessments and environmental issues.

If you are launching a business 3PLs can enable start-up. By outsourcing logistics you instantly acquire a large logistics infrastructure that allows you to compete with the more established brands. The use of a 3PL also frees you to focus on sales and growth safe in the knowledge you have the ability to respond to any opportunity that comes your way.

Behind every successful brand is an excellent 3PL.

Have you found your perfect logistics partner yet?